Social Media Manora - Siegle Producer

Social Media

Project for Instagram, involving design creation and positioning strategy.

Strategy Objectives

Increase trust in the brand through messages of human care.
Generate leads for health plans.
Promote engagement with educational and wellness content.
Strengthen digital presence and unique features (such as the proprietary app).

Frequency & Mix

2x per week → Inspirational/educational posts (e.g., age, body, family).
1x per week → Institutional post (app, technology, differentiation).
1x per week → Direct conversion post (appointment/plan).

Design Direction
Grazi Siegle

Research & Strategy
Katia Siegle
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