Social Media Eldermere Institute of Business

Social Media

Project for Instagram, involving design creation and positioning strategy.

Build Academic Authority: Position the institute as a trusted reference in business education.
Attract Students: Drive interest and enrollment through clear and engaging communication.
Engage Community: Create content that resonates with students, alumni, and prospective learners.
Enhance Digital Presence: Differentiate through consistent branding, reliable academic resources, and high-value content.

Motivation & Inspiration

Showcase the value of education, student success stories, and professional growth.

Academic Tips & Business Insights

Share practical study methods, productivity strategies, and business-focused knowledge.

Institutional Communication

Announcements for enrollment, events, deadlines, and campus updates.

Community & Student Life

Highlight volunteering, networking opportunities, clubs, and student experiences.

Credibility & Expertise

Present reliable learning resources, faculty highlights, and thought leadership in business.

3 posts per week → Educational and motivational (study tips, business insights, inspiration)
1 post per week → Institutional (enrollment, deadlines, events)
1 post per week → Community (volunteering, networking, student activities)
Daily stories → Reminders, polls, quotes, and Q&A for quick interaction

Design Direction
Grazi Siegle

Research & Strategy
Katia Siegle
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